Who Am I?
I’m a marketing PhD candidate at Smith School of Business, Queen’s University, in Kingston, Ontario, Canada.
My research stems from consumer behaviour and brand management. Specifically, I focus on consumer journeys and consumer relationships with brands, in both imagined and dynamic contexts. Across these two areas, I am interested in developing a greater understanding of how consumers who feel their consumption desires are unrealistic or unattainable develop a consumer journey via their imagination as well as how consumers deal with changes that brands may make as part of their strategic decision making. Across both topics, I employ various data collection methods, including surveys, experiments, and consumer interviews.
Before entering academia, I earned a bachelor degree in commerce at the Smith School of Business and worked in the fields of consulting, advertising and economic development for four years.
Outside of academic life, I like to garden, attempt DIY projects, sail and travel.
For more information about my ongoing research, teaching abilities and industry experience, please view my full CV.